To edit a rule access the Registry Editor (regedit - Run) > Access the tabs HKEY_LOCAL_MACHINE\SYSTEM\CurrentControlSet\Control\Print\Printers\ > select the desired printer > double-click the desired rule.
Enter the necessary data, having in mind that:
Name: Corresponds to the field "Value" in the list of available settings;
Value: Corresponds to the field "Possible Value" in the list of available settings.
ATTENTION
It is necessary to restart the services below in order to activate the changes performed (services.msc).